Packard Bell was known for its focus on affordability and ease of use, making its computers accessible to a wide range of customers. Packard Bell’s marketing campaigns in the 1990s emphasized the simplicity and affordability of their computers, making it a popular choice for consumers looking to purchase their first PC. This was exemplified in their Navigator shell, which provided an easy-to-use interface to Windows graphically styled like a household. Packard Bell and NEC merged in 1996 as they struggled to hold market share against competitors like eMachines and Compaq.
The Packard Bell Platinum series was packed with multimedia features for the ultimate home family computer. This machine sits in a 1990s golden age of home family computers, with the ease of use of Windows 95 and popularity of online services (namely AOL) with early WWW but before broadband was a concept.