Dell Inc. was a major player in the PC industry during the 1990s. The company, which was founded by Michael Dell in 1984, pioneered the direct-to-consumer business model, where it sold computers directly to customers rather than through retailers. This allowed Dell to offer competitive prices and build-to-order options, which helped it quickly gain market share. By the late 1990s, Dell had become one of the top computer manufacturers in the world, and its success helped to popularize the direct-sales model among other PC makers.
The company’s rapid growth, innovative approach to PC sales, and focus on reliability also had a significant impact on the overall PC industry that still exists today.
Exhibits:
Dimension 2100
Originally released in October of 2001, the Dimension 2100 series was an early example of Dell desktop models to feature an all-black color scheme.
Dimension XPS D300
The D300 was introduced in October of 1997 to rave reviews, with PC Computing awarding the D300 the Product Of The Year in 1997.
Dimension XPS Pro200n
In 1996 and 1997, Dell’s Dimension XPS computer models were among the company’s top-of-the-line desktop PCs. These models were designed for power users and gaming enthusiasts, and featured high-performance processors, large amounts of RAM, and fast graphics cards.
PC's Limited 286
The PC’s Limited 286 was Dell’s second model ever released. It is an IBM/PC-AT compatible, and featured a smaller footprint, identical performance, and a lower pricepoint compared to the PC-AT.