Dell Inc. was a major player in the PC industry during the 1990s. The company, which was founded by Michael Dell in 1984, pioneered the direct-to-consumer business model, where it sold computers directly to customers rather than through retailers. This allowed Dell to offer competitive prices and build-to-order options, which helped it quickly gain market share. By the late 1990s, Dell had become one of the top computer manufacturers in the world, and its success helped to popularize the direct-sales model among other PC makers.
The company’s rapid growth, innovative approach to PC sales, and focus on reliability also had a significant impact on the overall PC industry that still exists today.